SEO + WEB ANALYTICS SERVICES

Content Development Best Practices

Comprehensive breakdown of content best practices, including a hierarchy of importance within the search engines. The type, amount, + quality of the content is essential to gaining visibility in organic search for relevant keywords.

E-commerce SEO Audit 

Analysis of current E-commerce SEO st+ing + effectiveness through keyword research, site structure, content review + analytics. 

Google Analytics Reporting

Google Analytics reporting setup for analysis of website activity including total traffic, engagement of visitors, conversions + overall webtrends + behavior.

In-depth SEO Audit + Site Evaluation

A SEO site evaluation is an assessment of your current site's search engine optimization + it's ability to attract target audiences + convert them through search.It is an action-oriented audit of your site's organic search performance + includes actionable recommendations

Key Content Discovery

Determine key areas for content development using KPIs, historical site metrics, competitive data, web + industry trends + client ranking goals.

Keyword Research

Develop keyword research based on site content + popular keyword searches from search engine data to identify the most important keyword phrases. Subsets of these keywords are used in the search engine ranking reports.

KPI Discovery

Conduct internal audit of business objectives + website analytics to determine which Key Performance Indicators (KPI) are crucial to overall growth + success.

Linking / Backlinking Best Practices

Provide best practices for links + link building to help ensure the discovery of a website + its content by search engines. Link popularity is one of the most critical elements of search engines' ranking methodology.

Link Audit + Link Building Strategy 

Comprehensive review of current inbound + outbound links to/from client site. Review + recommendations on how to increase link authority through Google approved best practices.

Meta Data Guidelines 

Meta, Title + Alt Tag best practices, guidelines + strategies for meeting search engine requirements, improving a website’s Page Rank + user experience. 

Meta, Title + Alt Tags

Create Title, Meta + Alt Tags for the homepage + appropriate internal pages to help search engines list the site effectively. We customize the Meta Tags for every page of the site, + make sure the engines index those pages individually in order to increase relevancy under more keywords + therefore increase exposure.

Benchmark Reporting for Keyword Tracking

Setup + run Page Rank benchmark reporting across a set of up to 100 keywords determined during Keyword Research analysis. 

Periodic Analytics Reporting + Analysis

In-depth analysis of website activity including total traffic, engagement of visitors, conversions + overall webtrends + behavior on a client defined reporting schedule.

Periodic Keyword Rank Tracking + Analysis

Periodically monitor search engine exposure + listings across a set of up to 100 keywords + provide analysis of listing increases + change over time.

SEO Content Review + Strategy

Deep dive into the current website content and/or content in its development stage, optimizing for boosted search engine visibility + visitor growth. Development of SEO content strategy for ongoing use.

Site Structure Best Practices

Provide site structure best practices + principles to provide information in a way that will work best for the search engines + will result in the best visibility for that content. Site structure is key as it is used by search engines to rank, crawl + read the content on each page. 

Social Audit + Tracking

Full comprehensive sweep of all social assets including Facebook, Twitter, Blogs, Pinterest + various other popular social media. Impact analysis of social media + identifying opportunities for growth in traffic/conversion from this medium.

Update Sitemap + Submit to Engines for Indexing

Delivery of periodically updated sitemaps + robots file + submit to search engines for indexing. Coordination with web-developers in implementation when necessary.

Website Analytics Audit

An in-depth 10 point review of the client’s current Web Analytics setup including custom goal tracking, social, SEO + traffic measurement.