Re-empowering businesses by reclaiming ownership + changeability of web properties

In today's digital age, owning a web property is essential for any business to thrive. A web property, such as a website or social media page, serves as a company's virtual storefront and is often the first point of contact with potential customers. However, businesses are increasingly reliant on third-party platforms, such as social media and e-commerce sites, to establish an online presence. While these platforms offer convenience and exposure, they also limit a business's control over their online presence.

To truly empower businesses, it's important to reclaim ownership and changeability of web properties. In this blog post, we'll explore why businesses should prioritize owning their web properties and how they can do so.

The Downside of Third-Party Platforms

Third-party platforms, such as social media and e-commerce sites, have made it easier than ever for businesses to establish an online presence. These platforms offer pre-built templates and tools, making it simple to create a professional-looking website or social media page. Additionally, they provide a built-in audience, as users can discover and follow businesses within the platform itself.

However, relying solely on third-party platforms comes with its downsides. For one, businesses are at the mercy of the platform's policies and algorithms. Changes to a platform's policies or algorithms can drastically impact a business's reach and visibility. Additionally, businesses have limited control over the design and functionality of their web presence, as they must conform to the platform's templates and features.

Moreover, businesses on third-party platforms are at risk of losing their online presence altogether. If a platform shuts down or a business's account is suspended or deleted, they lose access to their audience and content. This can be especially devastating for small businesses, which often rely on their online presence for customer acquisition and retention.

The Benefits of Owning Your Web Properties

By owning their web properties, businesses can regain control over their online presence. This means having complete control over the design and functionality of their website or social media page, as well as the ability to change and adapt it as needed. Additionally, owning a web property allows businesses to build their own audience, rather than relying solely on a third-party platform's audience.

Owning a web property also provides businesses with a sense of security. By having their own website or social media page, businesses are not reliant on any one platform. They can still maintain their online presence even if a platform shuts down or their account is suspended or deleted.

Another benefit of owning a web property is the ability to track and analyze data. Third-party platforms often provide businesses with limited data and analytics, which can make it difficult to measure the effectiveness of their online presence. By owning their web property, businesses can implement their own tracking tools and gather more detailed insights into their audience and online activity.

How to Reclaim Ownership and Changeability of Web Properties

So, how can businesses reclaim ownership and changeability of their web properties? Here are some steps they can take:

1. Build a website
   The first step in reclaiming ownership of a web property is to build a website. This may seem daunting, but there are many website builders available that make it easy for businesses to create a professional-looking website without any coding knowledge.
   
   When building a website, businesses should prioritize functionality and user experience. The website should be easy to navigate and provide users with all the information they need about the business. Additionally, the website should be optimized for search engines, so that potential customers can easily find it.
   

2. Use a content management system (CMS)
   Once a website is built, businesses should use a content management system (CMS) to manage and update it. A CMS, such as WordPress or Drupal, allows businesses to easily add and edit content, as well as customize the design and functionality of the website. This gives businesses full control over their web presence and the ability to adapt and make changes as needed.
   

3. Establish a presence on social media, but don't rely on it
   While owning a web property is important, businesses should still establish a presence on social media. Social media can be a powerful tool for reaching new audiences and engaging with customers. However, businesses should not rely solely on social media for their online presence. Instead, social media should be used as a supplement to their website and other online channels.
   

4. Invest in analytics and tracking tools
   To truly take ownership of their web properties, businesses should invest in analytics and tracking tools. These tools can provide businesses with detailed insights into their audience, as well as help them measure the effectiveness of their online presence. By analyzing this data, businesses can make informed decisions about how to optimize and improve their web properties.
   

5. Maintain regular updates and backups
   Finally, it's important for businesses to regularly update and backup their web properties. This ensures that the website or social media page is always functioning properly and that data is not lost in the event of a technical issue. By keeping their web properties up-to-date and backed up, businesses can maintain full control over their online presence.

Conclusion

In today's digital age, owning a web property is essential for any business to thrive. While third-party platforms can offer convenience and exposure, they also limit a business's control over their online presence. To truly empower businesses, it's important to reclaim ownership and changeability of web properties. By building their own website, using a CMS, establishing a presence on social media, investing in analytics and tracking tools, and maintaining regular updates and backups, businesses can take full ownership of their online presence and build a strong and sustainable web presence.