HubSpot is a powerful all-in-one marketing and sales automation platform that offers a wide range of features to help businesses grow. While many of its features are well-known and widely used, there are some lesser-known features that are just as powerful and can significantly improve your marketing and sales efforts, boost revenue and grow your business. Let’s explore some of the lesser-known but powerful HubSpot features that you should know about.
Smart content
HubSpot's smart content feature allows you to personalize your website and landing pages based on the visitor's location, device type, referral source, and other criteria. This can help you deliver a more relevant and engaging experience to your visitors, leading to higher conversion rates.
Custom lead scoring
While lead scoring is a common feature in marketing automation platforms, HubSpot's custom lead scoring allows you to create your own scoring criteria based on your business goals and buyer personas. This can help you identify and prioritize the most qualified leads and improve your sales team's efficiency.
ABM tools
Account-based marketing (ABM) is a powerful strategy for targeting high-value accounts and driving revenue growth. HubSpot's ABM tools allow you to create and manage ABM campaigns, personalize your outreach to target accounts, and measure your results.
Attribution reporting
HubSpot's attribution reporting allows you to track and measure the impact of your marketing efforts across multiple touch-points and channels. This can help you identify which channels and campaigns are driving the most revenue and optimize your marketing mix accordingly.
Sales analytics
HubSpot's sales analytics provides a comprehensive view of your sales team's performance, allowing you to track key metrics such as deal velocity, win rate, and deal value. This can help you identify areas for improvement and optimize your sales process to drive more revenue.
Website migration tool
If you're migrating your website to HubSpot, the website migration tool can save you a lot of time and effort. It allows you to import your content, pages, and assets from your old website to HubSpot quickly and easily.
Conversational marketing
HubSpot's conversational marketing tools allow you to engage with your visitors in real-time through chatbots, live chat, and email. This can help you provide a better customer experience and capture more leads.
Advanced reporting
HubSpot's advanced reporting features allow you to create custom reports and dashboards, track your progress against your goals, and get a deeper understanding of your marketing and sales performance.
LinkedIn integration
HubSpot's LinkedIn integration allows you to sync your LinkedIn contacts and company pages with HubSpot, making it easier to manage your social media outreach and track your engagement.
Ad management
HubSpot's ad management feature allows you to create, manage, and optimize your Google and Facebook ads from within the platform. This can help you streamline your advertising efforts and improve your ROI.
HubSpot is a feature-rich platform that offers a wide range of tools and capabilities to help businesses grow. While some of its features are well-known and widely used, there are many lesser-known but powerful features that can significantly improve your marketing and sales efforts. By taking advantage of these features, you can drive more revenue, improve your customer experience, and grow your business.